PRIVACY
POLICY.

Our commitment to privacy

Your Web Guy ("we", "us", or "our") provides website development, digital advertising, search engine optimisation, application development and related digital services.

This Privacy Policy describes how we handle personal information collected through our website, enquiries, communications and business relationships.

We aim to process personal information lawfully, fairly and transparently, including in accordance with the Protection of Personal Information Act (POPIA) where applicable.

Information we collect

Depending on how you interact with us, we may collect:

• Contact details: Names, telephone numbers, email addresses and business contact information.
• Business information: Company names, websites, services, marketing objectives and project requirements.
• Enquiry information: Messages, quotation requests, form submissions and correspondence.
• Technical information: IP addresses, browser types, device information, referring pages and website interaction data.
• Marketing information: Advertising interactions, campaign attribution information and conversion events where tracking is enabled.
• Client account information: Information necessary to provide agreed digital services, including access to advertising or website platforms where authorised.

We may also receive information when you contact us through WhatsApp, telephone, email or other communication platforms.

How we use your information

We may process personal information to:

• Respond to enquiries and quotation requests.
• Communicate about our services and projects.
• Develop, maintain and support websites and applications.
• Manage authorised advertising and marketing campaigns.
• Measure website performance and advertising effectiveness.
• Improve website functionality and user experience.
• Maintain records, invoices and business communications.
• Detect misuse, prevent fraud and protect our systems.
• Comply with applicable legal obligations.

We do not use personal information for purposes incompatible with the reasons for which it was collected unless permitted by law.

Legal basis for processing

Where applicable, we process personal information on grounds including:

• Your consent, where consent is required.
• Performance of an agreement or steps requested before entering into an agreement.
• Compliance with legal obligations.
• Our legitimate business interests, where permitted and appropriately balanced against your rights.
• Other lawful grounds recognised by applicable data protection legislation.

Where processing relies on consent, you may withdraw that consent, subject to applicable law.

Cookies and tracking technologies

Our website may use cookies, pixels and similar technologies to support website functionality, understand visitor activity and measure marketing performance.

You can manage or disable cookies through your browser settings. Where required, non-essential tracking will be subject to appropriate consent controls.

Google Ads and analytics

We may use Google Ads, Google Analytics and related measurement services to understand website performance and advertising results.

These services may process information such as:

• Website visits and page interactions.
• Advertising clicks and campaign referral information.
• Conversions such as completed enquiry forms or contact actions.
• Device, browser and approximate geographic information.

Where enabled and legally permitted, advertising technologies may also support audience measurement or remarketing.

Google processes information according to its own applicable privacy policies and service terms. You can learn more at Google's Privacy Policy .

When managing advertising accounts on behalf of clients, we process relevant information according to the agreed services, applicable permissions and legal requirements.

Sharing of information

We do not sell personal information to data brokers. We may share necessary information with:

• Website hosting and infrastructure providers.
• Advertising and analytics platforms.
• Communication and messaging service providers.
• Authorised contractors and technical service providers.
• Professional advisers where necessary.
• Regulators or authorities where legally required.

We seek to limit disclosures to information reasonably necessary for the relevant purpose and apply appropriate safeguards.

How we protect information

We implement reasonable technical and organisational measures designed to protect personal information against unauthorised access, alteration, loss, disclosure or misuse.

• Access restrictions and account permissions.
• Secure authentication practices.
• Use of encrypted connections where appropriate.
• Responsible management of client credentials.
• Review of security risks and incidents.

No online system is completely secure. Although we take reasonable precautions, we cannot guarantee absolute security.

How long we keep information

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this policy, maintain business records, resolve disputes or meet legal requirements.

Retention periods may vary according to the type of information, our relationship with you, contractual obligations and applicable laws. When information is no longer required, we take reasonable steps to delete, de-identify or securely dispose of it.

Your privacy rights

Subject to applicable law, you may have rights to:

• Request confirmation of whether we hold your personal information.
• Request access to personal information we hold about you.
• Request correction of inaccurate or outdated information.
• Request deletion of information where legally appropriate.
• Object to certain processing activities.
• Withdraw consent where processing is based on consent.
• Object to direct marketing as permitted by law.
• Submit a complaint to the relevant data protection authority.

We may need to verify your identity before responding to a privacy-related request.

International data transfers

Some technology providers used in delivering our services may process or store information outside your country.

Where cross-border transfers occur, we seek to apply appropriate safeguards and comply with applicable requirements, including relevant provisions of POPIA where applicable.

Children's privacy

Our business services are not specifically directed at children. We do not knowingly solicit personal information from children without an appropriate lawful basis or required authorisation.

If you believe a child has submitted personal information to us inappropriately, please contact us so we can review the matter.

Third-party websites

Our website may contain links to external websites and services, including WhatsApp, Google and social media platforms.

We do not control the privacy practices of independent third-party websites. We encourage you to review their privacy policies before providing personal information.

Changes to this policy

We may update this Privacy Policy to reflect changes in our services, technology, legal obligations or data processing practices.

The latest version will be published on this page with an updated effective date.